Client: McDonald's Corporation

Project: OPNAD Meetings (1994 to the Present)

Audience: 300 attendees including McDonald's Senior Executives, Owner/Operators, consultants and advertising agencies.

Objectives: Support the McDonald's U.S. Marketing team by producing powerpoint presentations, videos and multimedia elements for the McDonald's OPNAD body. A voluntary U.S. cooperative of McDonald's Owner/Operators known as the Operator's National Advertising (OPNAD) Fund, the Company and its Owner/Operators combine to purchase national television advertising.

Execution: Working in conjunction with McDonald's Creative Services department and along side all of McDonald's advertising agencies, movie studios and branding partners we helped to create various advertising and marketing presentations to communicate that McDonald's worldwide brand is unmatched in the food service industry -- an advantage beyond measure for every McDonald's Owner/Operator.

Client: Society of Critical Care Medicine

Project: 38th Annual Critical Care Congress

Audience: 5000+ members of the Society of Critical Care Medicine at the Gaylord Opryland Resort and Convention Center.

Objectives: Produce and Direct three theme driven high definition wide screen video modules and several wide screen walk-in video elements to help jump start the general sessions for the Critical Care Congress - I AM SCCM, WE ARE SCCM, YOU ARE SCCM.

Execution: All of the high definition videos were created specifically to be projected onto a 20' x 60' wide screen projection surface. While two of the general session videos were produced in advance of the meeting utilizing a "green screen" backdrop for all the interviews, the third and final video was produced on-site with a portable Final Cut Pro edit system and HD camera crew.

Client: Ronald McDonald House Charities

Project: Concert for World Children’s Day

Audience: 4000 for the live performance at the Arie Crown Theatre in Chicago including RMHC & McDonald Executives, Company Staff, Suppliers and Corporate Sponsors.

Objectives: Design, Direct, Produce and oversee the production of all music videos for the concert that served as the back drop to such artists as Celine Dion, David Foster, Yolanda Adams, Nita Whitaker, Kayla and The Soul Children of Chicago.

Execution: The music videos were created specifically for the large 35’ x 55’ LED Panel Display wall that was integrated into the set design to compliment the musicians and artists on stage. All proceeds from the High Definition ABC television broadcast and DVD sales of the concert benefited the Ronald McDonald House Charities.

Client: Discover Financial Services, Inc.

Project: Corporate Spin-off Celebration

Audience: 1700 attendees including DFS Senior Executives, employees and guest speaker U.S. Representative Mark Kirk.

Objectives: Create a celebratory stage look and produce all the powerpoint presentation elements helping to announce Discover Financial Services' independence in becoming a publicly held credit card company and joining the ranks as one the newest Fortune 500 companies.

Execution: To help elevate the celebratory mood and feel for the announcement we designed and utilized LED color changing lights within the podium and in the light towers on stage. Each presenter was given a different color scheme that fit into the branded look for the event.