Client: McDonald's Corporation

Project: OPNAD Meetings (1994 to the Present)

Audience: 300 attendees including McDonald's Senior Executives, Owner/Operators, consultants and advertising agencies.

Objectives: Support the McDonald's U.S. Marketing team by producing powerpoint presentations, videos and multimedia elements for the McDonald's OPNAD body. A voluntary U.S. cooperative of McDonald's Owner/Operators known as the Operator's National Advertising (OPNAD) Fund, the Company and its Owner/Operators combine to purchase national television advertising.

Execution: Working in conjunction with McDonald's Creative Services department and along side all of McDonald's advertising agencies, movie studios and branding partners we helped to create various advertising and marketing presentations to communicate that McDonald's worldwide brand is unmatched in the food service industry -- an advantage beyond measure for every McDonald's Owner/Operator.