Client: Angel Soft/Georgia Pacific
Project: Documentary/Educational Video
Audience: Children and teens, ages 8 - 18
Objectives: Create a contemporary 10-minute educational documentary as part of the Angel Soft® Angels in Action® Program. Their goal is to encourage kids to volunteer and make a difference in the world around them.
Execution: This high-energy video, hosted by actress Jane Kaczmarek from FOX TV’s ‘Malcolm in the Middle’ was shot entirely on location in Boston, Philadelphia, and New Jersey. We followed three real-life community service projects created by young people that made a huge difference in their communities. Quick cuts, hip soundtrack, stylized graphics, and a film treatment to all the video footage added to the contemporary look and feel of the piece.